Communications and Public Relations

Strategic Insights specializes in public relations and communications with many years of experience, we offer a wide breadth of services including media relations, relationship management, and more.

Our roots are in public relations. It’s where we got our start. Today, we offer a variety of public relations services geared toward educating your target audiences about you and your brand, building community support for an issue or cause, influencing public opinion, and building your bottom line. What your public relations program will look like depends on what you want to achieve.

Media Relations

Because we have built a strong rapport with the local, national, and international media over our nearly 30 years in business, people pick up the phone when we call. We have thousands of contacts in our database. They respect our ability to recognize a great story idea, our reputation for seamless follow-through, and our ability to meet short deadlines.

We work with you to determine your most-wanted media based on the outlets your target audiences follow and trust the most.

We’ll issue press releases, use techniques to pitch journalists ideas that match their interests, and host press conferences when you’ve got big news to announce.

We’ll contact hard-to-reach, members of the media using social media tools and techniques. It is one of our agency’s differentiating factors.

We can schedule media tours - to give an up-close view of what you have to offer, whether it’s a behind-the-scenes look at your company or organization’s operations or an advanced look at a new tourism attraction or product offering.

We offer media relations services, including media training and preparation for individual media interviews.

We produce radio- and television-based public service campaigns to educate the public about important issues and concerns related to your organization while also building awareness of your brand.

We can facilitate the creation of an online media room.

Relationship Management

We believe that establishing and maintaining strong relationships with each of your target audiences is key to building a strong following for your brand and growing the profitability of your business. Through our relationship management process, we identify the most effective ways for you to reach your target audience and then structure tactics and programs to engage and influence them.

This can include:

• Public speaking engagements

• Networking endeavors

• Conference and trade show attendance

• Letter-writing campaigns

• White papers

• Opinion pieces

• Sponsorships

• Special events