Marketing

Ready to Reenergize Your Brand

If you’re looking for an experienced creative agency to help you navigate your branding or rebranding project, we can help. Our team will guide you through the tangible components of a brand — logo, slogan, mission statement — and onto building the strategy that turns those parts into lasting value for your company.

Launch

Congratulations on launching a new business. You may need ideas for the business name as well as a look, brand, and materials to start.

Refresh

The name of your business isn’t going to change, but it’s time to update and modernize the look, feel, and logo.

Evolution

Your business has changed through growth and/or acquisition. The name and logo no longer reflect all you do.

More than just a logo or a mission statement, your brand is the strategic point of view your business shares with customers, partners, and community members. The key to creating and sustaining your competitive advantage is to ensure your brand tells your story well and expresses your unique value clearly.

At Strategic Insights, we believe in developing or honing your brand strategy, not just your brand. Traditional thinking around branding used to mean endowing a product or service with unique characteristics through the creative use of a name, logo, slogan, packaging, and advertising. Creating a more sophisticated and strategic brand will provide a more authentic feel to your brand and provide greater differentiation between you and your competitors. We’d love to help you do just that.

Start With A Plan. Add A Great Look.

Understanding your brand promise — the commitment your business makes to offer a personalized experience to your audience — and consistently delivering on that promise is one of the best ways to stand out from a crowd especially when it’s packaged in a stunning, creative way.

We’d love to help.

Branding elements our team is experienced with:

• Naming / Renaming Process

• Mission / Vision / Values Facilitation

• Campaign Development

• Employee Recruitment Messaging

• Logo Development

• Corporate Story & Messaging

• Internal / External Roll Out

• Style & Communication Guide

A big part of building a lasting business where folks return repeatedly is ensuring your key audiences know what to expect and when and where to expect it. At Strategic Insights, we excel at helping businesses share their brand promise with the people who matter most.

The Design Framework

Logo Design: logo and branding engagement starts with us getting to know you. Our discovery process helps us better understand your organization’s people, processes, and products.

Our design team then utilizes a series of initial sketches, shapes, and color swatches to help hone in on the look and feel you’re interested in. We thoughtfully consider how color and shapes can impact the perception of your brand and start to build options to match your vision and goals best.

Design options can be worked into product and signage samples to help demonstrate how they’ll appear on buildings, vehicles, and merchandise.

Feedback from your team helps narrow down the options until we land at the brand mark and color combination you’re most excited to call your own.

What Does The Process Look Like?:

• We start with a conversation

• We gather feedback

• Initial design options are created for feedback on the direction

• From feedback, two additional design rounds are drafted

• Revisions and refinements are made based on feedback and input

• The final package includes color, black and white, and all appropriate variation files for all uses

Style Guide and Logo Package

As we shared above, once your custom logo and color combination is finalized and approved, you’ll receive a digital package of your logo in various formats, including full color, single color, black and white, and large process uses.

Your logo package will be complemented with a style guide. This guide is your branding handbook, outlining the logo’s colors, fonts, shapes, and uses.

The guide is a tool that can be used internally with employees and shared externally with vendors to ensure consistency of appearance and color in physical and digital uses.

The Action Plan

Once completed, it’s time to launch your new brand look with a bang. We can help you craft a plan to share your new look with internal and external audiences. Details of the plan will vary based on your budget, goals, and timelines.